Businesses that were started in recessions

Yes, it seems totally counter-intuitive, but a lot of businesses, including several major ones, got started in recessions and depressions.  Chrystie at AppSumo talks about a few of them, mostly recent tech companies.

Seth Godin: 10/5/2020 interview- Re-thinking your business in this environment

Brand spankin' new Seth Godin interview, from 10/5/2020.  Seth Godin has been marketing on the internet since 1989, before it was "the internet."  He gets it, and he gets how it has changed business.  Thirty years later, thousands of business still haven't learned the basics Seth has been teaching for decades now, on how marketing has changed with new technology and social norms.  When a major crisis, like this current issue, comes along, Seth is the first guy I want to hear new input from, followed closely by people like Vaynermedia CEO/keynote speaker Gary Vaynerchuk, and economic development expert Richard Florida, and a handful of others.  

Very simply, interviews like this one, with Seth, get you to rethink your approach to business, rather than just think how to get more clients.  In this fast changing, and extremely challenging environment, that makes all the difference.  If you still want to be in business 5 or 10 years form now, watch or listen to this interview.  Then answer the questions Seth asks, in a way that makes sense for your business.