Seth Godin: 10/5/2020 interview- Re-thinking your business in this environment

Brand spankin' new Seth Godin interview, from 10/5/2020.  Seth Godin has been marketing on the internet since 1989, before it was "the internet."  He gets it, and he gets how it has changed business.  Thirty years later, thousands of business still haven't learned the basics Seth has been teaching for decades now, on how marketing has changed with new technology and social norms.  When a major crisis, like this current issue, comes along, Seth is the first guy I want to hear new input from, followed closely by people like Vaynermedia CEO/keynote speaker Gary Vaynerchuk, and economic development expert Richard Florida, and a handful of others.  

Very simply, interviews like this one, with Seth, get you to rethink your approach to business, rather than just think how to get more clients.  In this fast changing, and extremely challenging environment, that makes all the difference.  If you still want to be in business 5 or 10 years form now, watch or listen to this interview.  Then answer the questions Seth asks, in a way that makes sense for your business.

Seth Godin in August 2020: The Difference between leaders and managers

Business people everywhere are freaking out over all the change that's been thrown at them in the last 5 months.  Seth Godin has been telling business people about the change that's coming for about 35 years.  His blog has 7,000 posts or something like that.  He's written 20 books.  He's been trying new ideas and failing, and having some great successes the whole time.  

This podcast interview goes all over the place, in a good way.  But some big themes of it, where Seth has great insights, are the difference between being a leader, and being a manager.  There's a lot of change now, it's a good time to be a leader.  Another theme of this interview, is that artists and creative people are leaders.  They may not have a huge organization, but they open up "new territory" in some way.  Other people follow.

Another big theme of this interview, is the difference between talent and skill.  Are you willing to put in the time to learn whatever skills you need, in today's world? The concept "talent" is really overrated.  More than anything, a good talk with Seth Godin is full of all kinds of insights, and one or two of them may be exactly the insights you needed to hear today, to move forward in today's weird and fast changing business world.

"We're living with a whole bunch of revolutions at once." 

-Seth Godin, in this interview